Award winning websites are not always the result of a single revolutionary approach and something inherently unique, but the accumulation of a lot of eloquent little touches that viewed in their entirety separate themselves from the cut n’ paste designs that dominate the Internet.  ..

In the last few years Search Engine Marketing and Social Media have stolen the spotlight away from some basic Internet marketing principles. That is; the user experience and the fundamental way that website pages are laid out and organized for your visitors (human beings…not search engines). After all, what visitors do once they get to your website is purely the result of what they see on the site. ..

Well actually his name was Mark, and he didn’t have a British accent, but the ensuing discussion was pretty accurate (sort of). ..