There is a difference between a “web designer” and a “Web Marketer”. A web designer can make a web page pretty. A web marketer can make a web page pretty compelling. Although a list of tips is no substitution for a web-savvy marketing professional, there are certain industry best practices that every business can use as a guideline or “check sheet” to avoid some campaign killing mistakes. ..

First off, I want to go on record by stating that scrolling is not inherently evil… or disastrous. In fact it may be infinitely more desirable than trying to fit 10lbs of crap into a 5lb bag. ..

Regardless of how visually appealing or uniquely original the graphic look and feel of a website is, it is meaningless if it does not meet the expectations of the target market. Is your site about branding? Is it about sales? Is it to be used as a tool to support off-line activities? ..