Time was that you could put all your eggs in one basket called your website. I still believe that your website is the most important of all your web assets, but it is now just one of your web assets. I personally think of our company website as “Home Base” or our “Internet Headquarters”.  ..

Conventional wisdom is that your best customer is the one you are talking with at any given time. Why? Because unlike your next prospect, this one has at least shown some interest in your products and services…otherwise why would they be in front of you at all? ..

We run a tremendous amount of Pay-Per-Click (PPC) campaigns for our clients. Sometimes it’s part of an integrated marketing strategy, sometimes it’s for initial data collection prior to launching an organic Search Engine Optimization Campaign, and sometimes it is a standalone strategy.  ..

OK…so you’re running a responsible, reputable business and you catch your bookkeeper with her hands in the till. You fire her…as you should, and threaten prosecution.  ..

Blogging is one of the best ways to increase your Internet exposure and establish yourself as an industry leader. Being a “guest blogger” on someone else’s blog just increases your reach that much more. Not only does it give you instant exposure to someone else’s audience and associate you with other highly respected bloggers, it provides a valuable link back to your web property. Everyone wins; the blog gets some fresh new interesting content, and the guest blogger gets more exposure for their own blog, website, brand or products. ..

Congratulations! Now your business is on Google Places, Yahoo! or Bing Local, or Yelp. You just became more visible…and more vulnerable. ..