It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven.  ..

I’ve mentioned in previous articles that you have between 2-8 seconds to interest your visitors before they decide to leave, or go deeper into your website. Naturally they will only see so many elements of your landing page before they make that decision.  ..

Step 1: Define Success
In order to accomplish your goals, you have to know what they are. Is this an eCommerce website focused on transactions? Is the purpose to generate leads, or is it about branding or relationship building or increasing your database through membership registration? A good marketer will often start at the bottom of the sales funnel and work their way up to the point where the visitor first enters the funnel. ..

There is no one size fits all checklist of elements that comprise a good landing page. However there are some common elements… a menu you might say, of various concepts and best practices you might want to consider. ..

“Advertising is the art of getting people to buy things they don’t need with money they don’t have”.  That statement predates the Internet by a number of decades, yet it is as true today as it was back then. A bit cynical? Perhaps, but let us not forget that in the Internet world people rarely stumble across a website without actively searching for something.  If you have what they are looking for, your job is to help them find it.  ..