For some, “Social Media Optimization” is a buzz phrase with no definition. You know that you have to “do” Facebook, or that you have to Blog, but face it; you don’t really have a plan do you? The fact is that everyone is migrating to social media, whether they know it or not. Whenever you go online to see what other people are doing or what they recommend, you are leveraging Social Media whether you know it or not. If you use Social Media for business, why not take full advantage of a population of users that exceeds most major counties? ..

No I didn’t make that up, but I can’t think of a better way to say that as an Internet Marketing Professional it’s essential to have the right tools for the job.  ..

I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares….  ..