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Insights and Observations

Why is Fresh Content So Important?

Chuck Bankoff - Tuesday, July 13, 2010

I received call from a noted cosmetic surgeon in Denver a few months back. His issue was that he was stopped and cited for a DWI (Driving While Intoxicated).  This made the local newspaper (the online version) and despite the fact that he was acquitted, his business dropped off substantially.  ..

Choosing The Right Domain Name

Chuck Bankoff - Tuesday, July 06, 2010

There is a lot more to consider when choosing a domain name than once might think at first glance. Once you build your website, publish your domain name on collateral material and optimize it for search engines, you are somewhat committed… so better make a good choice up-front. ..

In House vs Outsource

Chuck Bankoff - Tuesday, July 06, 2010

In September of 2007 Marketing Sherpa conducted two surveys in an effort to learn what challenges in-house marketers have designing a landing page program, and what challenges Agencies have managing a landing page campaign for their clients. Notice the common frustrations in each case: ..

Don't Welcome Your Visitors

Chuck Bankoff - Tuesday, July 06, 2010

I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares….  ..


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