When it comes to Digital Marketing, the tools we’ve had to work with have always been interesting, but this one is actually way more fun than most.  Limited only by your imagination, it’s essentially free and almost anyone can adopt it!  ..

Web Presence Optimization is all about being in more places with more content to get in front of more people. Consumers used to spend a lot of time on a few media choices. Now they spend a little time on a lot of media choices. The trick is to get in front of as many of the “right” people as you can. ..

 Seriously, everyone made out….
Our client, ABC Glass & Mirror made out because they have literally hundreds of first place rankings on Google and the other major search engines. We even trained them on how to blog and do their own social media promotions.  ..

One thing that many businesses overlook is how important offline conversions are. When reviewing the success of your SEM program, you should remember that often times people find you on the internet, but choose to visit your place of business or simply call instead of using the internet to make their conversions. Offline conversions can be hard to track, but if you are not tracking them, the ROI data for your online campaign will not be accurate and might cause you to under-budget your SEM program. ..

Key Performance Indicators (KPI) are the metrics most indicative of how well your internet marketing campaign is performing. These are the big things that “move the needle”. ..

For some, “Social Media Optimization” is a buzz phrase with no definition. You know that you have to “do” Facebook, or that you have to Blog, but face it; you don’t really have a plan do you? The fact is that everyone is migrating to social media, whether they know it or not. Whenever you go online to see what other people are doing or what they recommend, you are leveraging Social Media whether you know it or not. If you use Social Media for business, why not take full advantage of a population of users that exceeds most major counties? ..

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page, in fact it’s desirable, but at the end of the day, it does represent your business. ..

No I’m not talking about a contract hit or an intervention. I’m talking about looking at a more appropriate way to measure your online marketing ROI. ..

No I didn’t make that up, but I can’t think of a better way to say that as an Internet Marketing Professional it’s essential to have the right tools for the job.  ..

I received call from a noted cosmetic surgeon in Denver a few months back. His issue was that he was stopped and cited for a DWI (Driving While Intoxicated).  This made the local newspaper (the online version) and despite the fact that he was acquitted, his business dropped off substantially.  ..